In India, keeping the contribution of agriculture sector to the GDP in mind, there is no doubt that the strength of this sector is immense. Prospects are even brighter and stronger when another fact is considered that many of the crops produced in India are having tremendous demand in the overseas markets! But the problem arises when a lot of crop yield goes waste, due to inadequate resources and knowledge of newer technologies to the farmers. Here comes the potential of the budding startups in agriculture, which are confident that their innovations would change the manner agriculture sector works in India.
There are various areas of approach where the bright minds are working when it comes to studying and analyzing agriculture, and agriculture led business in India. Very recently, data analytics has been one area where software companies are working in association with State governments in India. Their aim is to build apps that can become a farmer’s best friend and guide, to make sure that the farmer utilizes resources to the optimum levels.
While that is one area of thought, another area where the creative minds are working towards is, to provide marketability of the crop produce to the farmers. It includes introducing product line, which can give the long awaited push to crops.
One such example is of Satish KS, who developed an automatic, low-cost irrigation controller known as Siri in 2014. Providing a solar power enabled cold storage unit, he has installed the units in 65 farms in Andhra Pradesh and Karnataka! The farmers can keep their crop produce, for instance, flowers in this cold-storage and not let them wither.
Japanese entrepreneurs are also bringing their startup ideas forward, for agriculture in India. Agribuddy is one Japanese startup that has applications for agriculture and has invested $1 million with the Indian banks in a tie-up. By the end of September, their operations are to start in Srikakulam, Andhra Pradesh.
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